Turn “I Want This” into “I Bought This”
Words are often the worst way to describe a visual product. We give your customers the ability to search your store using the images they find in the real world or on social media.
Instead of a guessing game, your search becomes a direct path to purchase.
A Smarter Way to Discover Products
Your customers are already finding inspiration on Instagram and Pinterest. We give them the tools to bring that inspiration directly to your store.
- Eliminate Search Frustration: No more typing “blue floral dress with high neck” and getting no results. Just upload the photo.
- Perfect for Mobile: Typing is hard on a phone; taking a screenshot is easy. Give your mobile users the fastest way to find what they need.
- Surface Your Best Products: Let the system find the “visual twins” in your inventory, showing customers exactly what they are looking for.
What This Means for Your Sales
By making your store searchable with photos, you remove the biggest friction point in the shopping experience:
- Increase Your Conversion Rate: When customers find what they want faster, they are much more likely to buy it.
- Lower Your Bounce Rate: Stop losing people to the “No Results Found” page.
- Stand Out from the Crowd: Offer a premium, modern shopping feature that your competitors aren’t using yet.
Image-to-Item Matching Pipeline
When Do You Actually Need Custom Vision?
General Vision API
Google Vision, Amazon Rekognition, Azure
- • Common objects & scenes
- • General OCR & Text
- • Face & Label detection
Fast, cheap, and proven for general categories. If it covers your use case, use it.
Custom Vision Pipeline
Softeem Proprietary Logic
- • Domain-specific classification
- • Proprietary catalogue items
- • High-precision similarity search
When a general precision test fails on your dataset. We build for the edge case.
"We recommend the cheaper option when it's sufficient. We run the test with you to find out."
When this service is NOT the right fit
How It Works
1. We Connect Your Catalog
Our system 'looks' at every product photo in your store to understand its shape, color, style, and unique details.
2. We Add the 'Photo Search' Button
We add a simple, mobile-friendly camera icon to your search bar that lets customers upload any image.
3. We Match in Milliseconds
When a customer uploads a photo, our system instantly scans your catalog to find the closest matches.
4. You Make the Sale
The customer finds exactly what they were looking for and goes straight to checkout, without the frustration of typing.
At a Glance
Pain Points Addressed
- Customers leaving your store because they can't describe the item they want
- Text search results that are too broad or completely irrelevant
- Mobile users struggling to type long search queries on small screens
- Hidden gems in your large catalog that are rarely found through text search
